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"Consistency is very important in social media—you don't want to overpost and you don't want to underpost," Gilbert warned. "Do research and find out what your competitors are doing, what other people in your space are doing, and find a way to come up with something unique. Don't just be a 'me too' kind of poster and don't just push out information."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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