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Stumped for content ideas? It doesn't have to be a source of stress. "There are always ways to come up with content—whether it's aggregating other people's content and promoting it via LinkedIn, Twitter, Google+ or Facebook, or creating your own unique content," he said. "And don't forget about content that is what I call the 'behind the scenes factor.' For instance, if you have a new press, show a video of it up and running. You can also do messaging via video featuring interviews with company staff members or even client testimonial interviews."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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