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Experts agree that, as companies find their way in social media, certain mistakes stand out. For example, some marketers forget to listen. "I see a lot of folks talk about themselves all the time versus sharing relevant information and being a thought leader in the industry they serve," Foley observed. "Social media is a conversation, and conversations are two ways. Give them what they want, not what you want them to hear. Ask questions, conduct polls and, most of all, provide education."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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