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Another issue some companies struggle with is finding their voice. Gilbert encourages marketers to humanize their brand. "Be quirky. Talk in a real voice. When I post content [online], I don't use a lot of corporate speak. I talk to people in my posts and in my articles the way I speak in general," he mentioned. "Be real with people and the results will come back to you."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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