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Coincidentally, 'keep it real' is the official motto of Envelopes.com, and that's how the company makes things easy for customers. "Our social fans are fun and have a great sense of humor, so it's sort of easy to maintain personality with them. Also, most of the time, only one person is making the posts so the personality of our social presence is consistent and light," Grekin said. "When it comes to direct interactions online, we keep it real—actually that's our motto at Envelopes.com, and we definitely live by it."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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