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After marketers have determined what type of content will resonate with customers, they need to think about the frequency of posting. This is where it gets tricky. In terms of blogging, Gilbert recommended publishing a minimum of two posts per week. However, generally speaking, consistency is key. After all, would you walk into a party and say "hi" only to exit five minutes later?
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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