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Foley agreed that this is a critical element in any corporate strategy, but cautioned against being overly informal. "This is business and real business is being done here. College interns are not the answer. You need someone or a company that can help you devise the plan, teach and educate you on best practices. Know that today's online users want to communicate in those channels so [you] better be listening and engaging there," he shared. "The personality can come in through some of the posts, YouTube or Vine videos, and the like. Allow your team to be themselves, while still maintaining your brand standards and professionalism."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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