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He went on to discuss the advantages of promotional products. "An effective promotional product is a quality, safe tool that is readily used by the customer and, as a result, promotes a company name and image to that customer," Burden said.
While budgets should be considered, Sauers cautioned against using all print communications or all promotional products to solve your branding needs.
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- Companies:
- Gill Studios
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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