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"Remember this: People can duplicate your ideas, people can duplicate your company, people can replicate your DNA. They can steal an idea, but they cannot replicate you," Sauers said. "Be true to the DNA of yourself, be true to the DNA of your company, and find ways to simply be you and build your brand," he continued. "I always say a BRAND can be considered the 'Barometer reading of your Reputation, Attributes, Name and Distinctiveness.'"
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- Companies:
- Gill Studios
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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