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"Another of the same old product is not going to get customers to replace what they are currently using, therefore, providing little or no advertising impressions," Burden mentioned. "Something that provides [...] a dual function has a much better chance of getting used and providing the advertising it was intended to do."
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- Companies:
- Gill Studios
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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