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Remember, quantity does not translate to quality. "There are companies that go for the biggest bang for their buck to reach as many customers as possible, but in doing so they need to reduce product quality and safety, and that impacts how a customer perceives that product and brand," observed Kevin Burden, director of business development at Lenexa, Kansas-based Gill Studios.
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- Companies:
- Gill Studios
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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