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4. PROVIDE EXTRA VALUE
One of the challenges of using promotional items is finding something that will generate buzz. "It's top-of-mind advertising, but what is top-of-mind needs to be positive and beneficial to the customer," Burden said. "With so many promotional products out there competing for your customer, I think today more than ever it is important to provide not only a quality, functional tool, but one that is unique and brings new or different value to the customer."
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- Companies:
- Gill Studios
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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