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5. REMEMBER THE BOTTOM LINE
There are certain questions that nobody in the marketing world wants to be asked. Sauers refers to this as the "So what? Why you? Who cares?" trifecta. Again, he stressed being different. Many companies rely on online tools because they can be beneficial in integrated campaigns and they're easily accessible. After all, Facebook, Twitter, Pinterest and Instagram are one click away. Sauers encouraged companies to seek out alternate uses for print and promotional products as part of the branding mix.
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- Companies:
- Gill Studios
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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