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"Whether it's on the printing side or the promotional products side, your suppliers are key. Be sure to consult with them so you can create tiered options for your customers," Sauers suggested. "I always recommend three levels: one for the lower end of a budget, another for the middle of the budget and one for the higher end of a budget."
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- Companies:
- Gill Studios
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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