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Burden added that reputation is built on the idea of quality promotional items. "In my opinion, the most important factors are to associate your brand with a quality and safe product. If you are going to put your name on something, you not only want it to be used and in front of your customer, you want your name to be associated with good product," he remarked. "Also, if your brand promotes 'American Made' or 'Eco-Friendly,' the product should reflect your position."
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- Companies:
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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