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Once you get a better understanding of your brand, you can then determine how you want to grow, change, promote and strengthen your current position.
2. FIND YOUR OWN IDENTITY
Your company's brand isn't defined by what you say it is—it's defined by public perception. Avoid mimicking what's already been done just because it sounds promising. So your competitors have a Facebook page? QR codes? Promotional products? Don't follow in their footsteps without knowing why.
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- Companies:
- Gill Studios
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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