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He added that print and promotional products are themselves customers of social media. So what does that mean?
"Print and promotional products don't have to sell print and promotional products; they market themselves with Facebook or Twitter or a text message campaign. But in the end, those campaigns end up selling print and promotional products," he explained. "The bottom-line keys to successful branding? It's about good content, creativity, connection and consistency in all that you do."
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- Companies:
- Gill Studios
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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