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"The disadvantages of [using one of] these tools would be like using a hammer to fix everything in your house. These are simply tools in an integrated marketing communications mix," he noted. "People throw around the term 'integrated marketing communications' all the time, but what that means is you're touching people in a number of ways: direct mail, promotional products, text messaging, email blasts, social media, [face-to-face] and phone. [...] We want to be integrated communicators using all the tools at our disposal."
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- Companies:
- Gill Studios
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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