Customized Business Models Empower Distributors
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Most importantly, Proforma helps the franchise owner create an exit strategy by building a business that he or she can sell when the time comes. "Far more value exists when the distributor is part of an organization such as Proforma," said Muzzillo. The value of the customer list will transition to the new owner, and there is a wealth of value that comes from the technology tools and other resources that Proforma can provide. "We are knocking on the door of $300 million in sales right now," he added. "I look to Proforma to be the emerging model that truly becomes the first billion-dollar player in our industry."
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