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This will be particularly important to some employees as the Novation orders get underway, since some had already established relationships with Novation members prior to the endorsement. "More than 80 percent of the customers are in rural locations and were not being called on by the majors, who didn't care about the small facilities that are 100 beds or fewer," Zavadil noted. "But, these customers are a good fit for our model."
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