Customized Business Models Empower Distributors
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Like Proforma, there are no upfront fees involved with membership, and the model seeks to provide solutions to distributor obstacles, including cash flow, technology, warehousing, competitive pricing and training.
There are currently more than 500 sales associates on the American team. "Our strength is each of the individual salespeople and the summation of their experiences," observed Zavadil. "We encourage our people to look at what others in the organization are doing, find those who are similar in their business approach, and then feed off of each other." When targeting large accounts, they often work in teams with each member contributing expertise in particular areas.
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