Everything to Everyone
Determining the most attractive value proposition to major vertical markets
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"You can't walk into a bank, credit union or investment firm not having an understanding of changing dynamics facing this industry over the last five years or how government compliance affects almost all aspects of how these institutions communicate with their customers, even with branded merchandise," Grippando stressed. "If you can't demonstrate specific vertical market expertise, within minutes of your first sales call and on an ongoing basis, you simply won't be considered."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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