Everything to Everyone
Determining the most attractive value proposition to major vertical markets
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Still, for Grippando, it all comes down to being prepped. If you go into a new market ill-prepared, you not only risk your own reputation, but, by extension, you could tarnish the reputation of those who know the niche. "Don't compete solely on price, but on a blend of consultative value, creativity and resourcefulness," Grippando concluded.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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