Everything to Everyone
Determining the most attractive value proposition to major vertical markets
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Bauer pointed to other factors that influence the decision-making process—for example, the size of the market the distributor is serving, or the presence of a particular industry nearby.
"It also depends on the distributor's interest or level of experience in a particular market that could lend them additional credibility," Bauer added.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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