Everything to Everyone
Determining the most attractive value proposition to major vertical markets
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"Travel and tourism industries seem to also be spending more as consumer confidence returns," Bauer stated.
Nevertheless, the medical market is king. "We are seeing growth in healthcare-related entities—hospitals, pharmaceuticals, other providers such as home health and assisted living facilities," Bauer noted. "As wellness becomes an increasing concern for corporate America in order to keep insurance costs down, we are seeing a growing demand for products that encourage healthy habits."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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