Everything to Everyone
Determining the most attractive value proposition to major vertical markets
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Grippando agreed, noting if promotional products providers prove themselves to be knowledgeable and reliable, they can become a well-respected, go-to resource for a certain market. However, failure to demonstrate expertise could quickly drive their business to the ground, he said.
In addition to understanding the challenges your clients face and their clients' needs, companies must work within industry-specific regulations.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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