Everything to Everyone
Determining the most attractive value proposition to major vertical markets
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No matter what vertical—or verticals—you choose to infiltrate, it's important to step up your game. "Clients and prospects will look for providers to go beyond simply providing catalogs of 'swag' to choose from, but creative services, including copywriting, design and the ability to develop integrated marketing campaigns as well," Grippando said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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