Everything to Everyone
Determining the most attractive value proposition to major vertical markets
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Jeff Grippando, vice president of branded merchandise strategic business unit, WorkflowOne, encouraged undecided companies to conduct research, seek education and consult with someone who has worked in or at least sold to the vertical market of interest. According to Grippando, the sales process, purchasing dynamics, products and services can be varied and unique for a particular vertical market—something to think about, even more so with branded merchandise.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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