Everything to Everyone
Determining the most attractive value proposition to major vertical markets
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"Decisions on limiting yourself on a few vertical markets to pursue versus broadening your sales efforts across multiple markets, is pretty much like making a financial investment. If the timing is right and you're one of the first ones in, the investment could really pay off," he said. "However, if the markets you focus on are regulated or easily influenced by outside sources, your losses could be significant as well."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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