A Thing of Beauty
Five case studies for creating masterful promotions
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"To the planner, we created the information and guide pages at the front, then created a calendar section that included 'Expression of the Month,' a space for the student to write the literal translation, and then finished each calendar page with an actual student testimonial.
"On the cover of the planner, we printed the corporate logo in silver, scaled back to 30 percent to create a sort of 'silver shading.' We then embossed and foil-sealed (in bright silver) the 30th anniversary seal. We added corporate contact information to the back, and another shaded corporate logo on the inside right pocket."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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