A Thing of Beauty
Five case studies for creating masterful promotions
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The Solution: "The solution we provided was pre-printed stem tags made of a synthetic material that could be wrapped around each stem as they came into the processing facility. The bundles of roses would then have a pre-coded RFID tag.
"Now the forklift drivers can use an RFID reader to find the variety they need to pull from the cold storage facility and load into refrigerated trucks. Not only did this stop the wrong product from being shipped, the added benefit is at any given time, the client knows their inventory count."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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