A Thing of Beauty
Five case studies for creating masterful promotions
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The Solution: "Prospects were mailed a postcard in advance of the show providing information on the client's booth location along with an actual hand of blackjack shrink-wrapped on the card. Prospects were encouraged to bring their card to the client's exhibit and unwrap to see if they had blackjack. Prospects with blackjack received a $100 American Express gift card, and all those who presented their postcard were entered into a drawing for $500 in cash."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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