A Thing of Beauty
Five case studies for creating masterful promotions
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The Outcome: "In this modern age of graphic-intensive technology and color (over)saturation, the simplistic approach of the pocket folder/planner garnered enormous praise from the tech-savvy students. They were able to keep all their Language Company study materials and paperwork collected and easily accessible without having to buy additional folders or supplies. They really enjoyed the testimonials and began submitting more because they want us to incorporate them into future versions. This had the unintended benefit of direct feedback from the users without requiring The Language Company to solicit responses."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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