A Thing of Beauty
Five case studies for creating masterful promotions
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"The Jameson pole-topper was designed based on the following specs: The background, header and elements in ice were printed on 100 lb. text (four-color process) and mounted to .050 board and also die cut. The ice was vacuum-formed out of .050 clear PETG and die-cut finished."
The Outcome: "With a display of bottles shelved within a barrel topped with a cooler of iced product, Jameson experienced a 13 percent sales increase during the display activation period. Positive sales team, retailer and consumer response increased demand for this display [even] beyond the fall season."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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