A Thing of Beauty
Five case studies for creating masterful promotions
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Submitted by Scott Johnson, sales representative, Proforma Progressive Marketing, Bakersfield, Calif.
The Client: An undisclosed rose grower/supplier in the agricultural sector.
The Goal: A rose supplier, selling more than 500 varieties of bare root rose stocks to big box stores and nurseries, presented Johnson with a major supply chain challenge. All rose shipments entering processing and storage were labeled with paper tags. Moisture made the tags difficult to read and as a result, incorrect orders were being shipped. "Someone would think they were buying a white rose, but after it blossomed it turned out to be red," Johnson noted. "The goal of the project was to minimize their loss/return rate due to improper labeling."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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