A Thing of Beauty
Five case studies for creating masterful promotions
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"Also, I suggest setting up a small basketball hoop and letting people try their luck at free throws. Sell them the small stress balls, along with stainless steel water bottles as gifts for the free throw contest."
The Outcome: "A booth filled with people. Our client had the opportunity to connect with new prospects."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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