A Thing of Beauty
Five case studies for creating masterful promotions
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There are plenty of unofficial mandates begging to be weeded out of today's corporate landscape. For many, "Do more with less" tops the list. There's little guidance about how to achieve higher profit margins with less manpower, but one thing is certain: Late hours and worrisome nights are a creativity buzzkill. And guess what? Clients notice.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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