A Thing of Beauty
There are plenty of unofficial mandates begging to be weeded out of today's corporate landscape. For many, "Do more with less" tops the list. There's little guidance about how to achieve higher profit margins with less manpower, but one thing is certain: Late hours and worrisome nights are a creativity buzzkill. And guess what? Clients notice.
Don't panic just yet. There's still time to reignite the spark of innovation that built your business. Below is a collection of case studies from leading industry distributors sure to inspire your next big project.
Jameson Barrel Rack Display with Dimensional Pole-Topper.
Submitted by David Freundlich, managing director, InnerWorkings Inc., Chicago.
The Client: Pernod Ricard USA, a premium spirits and wine company in the U.S., and the largest subsidiary of Paris-based Pernod Ricard SA, a co-leader in the spirits and wines sector worldwide, and No. 1 in the premium segment. Jameson is a blended Irish whiskey produced by the Irish Distillers subsidiary of Pernod Ricard.
The Goal: Pernod Ricard USA requested an authentic and impactful display unit to support the Jameson brand during a key selling period. According to Freundlich, the display needed to incorporate the Jameson Barrel icon while tying into the fall tailgating season, and to communicate messaging for the Jameson Black Barrel sweepstakes ("win the Jameson Barrel Cooler for your next tailgate"). Male whiskey drinkers, with an average age of 25 to 39 and a HHI of more than $75,000, comprised the targeted consumer demographic.
The Solution: "The brand (and the field) needed a versatile piece that was scalable, and able to hold product and communicate the fall sweepstakes' message in a way that captured consumers' attention at retail. InnerWorkings developed a die-cut pole-topper featuring an injection-molded ice insert with both Jameson and beer corrugate die-cut bottles that added appetite appeal and reinforced the Jameson and beer messaging to consumers.