A Thing of Beauty
Five case studies for creating masterful promotions
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The Solution: "Typically exhibitors at trade shows have small handouts at their booth to thank people for stopping by. I like to take a different approach. Why not have an activity at your booth to attract attention of the attendees? I suggest using basketball stress relievers as handouts. Tossing them to people as they go by builds interest.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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