A Thing of Beauty
Five case studies for creating masterful promotions
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Submitted by Phil Stumpf, sales associate, American Solutions for Business, Glenwood, Minn.
The Client: An undisclosed industrial cleaning company.
The Goal: A client needed a high-impact solution to stand out at a trade show. For this promotion, an interactive giveaway that garnered attention and sparked conversation worked best.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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