A Thing of Beauty
Five case studies for creating masterful promotions
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The Goal: Mudd Print & Promo LLC was tasked with creating "a practical, yet innovative, item for everyday use" for students learning ESL. In addition to providing a "modern, subtle and classy" feel, the project needed to incorporate a celebration of The Language Company's 30th anniversary. Another challenge? The project had to be center-specific, but generic enough that there weren't 15 different versions to produce.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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