A Thing of Beauty
Five case studies for creating masterful promotions
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Blackjack Promotion
Submitted by Art Silverman, president, American Advertising Specialities NJ LLC, Tenafly, N.J.
The Client: An undisclosed company exhibiting at a recent Las Vegas trade show.
The Goal: American Advertising Specialties NJ LLC was asked to create a promotion that would generate exhibit traffic and new sales leads. "Given the enormous size of the trade show, with several thousand exhibitors, the challenge was to come up with a promotion that would catch the eye of the client's target market and be persuasive enough to drive high-value prospects to their exhibit," Silverman said.
0 Comments
View Comments
E
Elise Hacking Carr
Author's page
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Related Content
Comments