Augmented Reality & the Future of Printing
Interactive print is blurring the line between paper and digital media. But does it work for printed and promotional products—and is it here to stay?
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Sean Norris
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So far, it seems to be working. Fiderer cited "strong interest" in Prime Line's 2013 drinkware and executive-toy lines (the two categories enabled with AR in the catalog), and excitement among distributors. And while not all of Prime Line's 2013 catalog is AR-enabled, the company hinted that more augmented reality could be on the way. "This is really the tip of the iceberg," said Prime Line President Jeff Lederer in a press release. "This technology allows us to interact with distributors in many other ways, which we expect to incorporate into future promotions."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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