Augmented Reality & the Future of Printing
Interactive print is blurring the line between paper and digital media. But does it work for printed and promotional products—and is it here to stay?
By
Sean Norris
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
Snyder listed several market segments that could benefit from augmented reality features—catalogs, trade publications and, notably, direct mail—but he cautioned that it's less about where the technology is used and more about how. "We all know even the best technology applied poorly will not get the result you're looking for," Snyder explained. "Just like the all emerging technologies, I think the biggest key for publishers is to really evaluate what they hope to get out of this and the strategy that they're going to employ to do it."
1 Comment
View Comments
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Related Content
Comments