Augmented Reality & the Future of Printing
Interactive print is blurring the line between paper and digital media. But does it work for printed and promotional products—and is it here to stay?
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Sean Norris
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Fiderer wouldn't go into further detail about Prime Line's augmented-reality plans, but he seemed optimistic that the technology could make a significant impact in the industry. "Without getting too specific, augmented reality is a fantastic way to tie an offline promotion directly to an interactive experience online," he said. "From answering specific questions, to customer service videos, to product demos—the ideas are endless."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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