Augmented Reality & the Future of Printing
Interactive print is blurring the line between paper and digital media. But does it work for printed and promotional products—and is it here to stay?
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Sean Norris
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"When we plan a catalog, we're always looking for ways to make it better and more exciting for Prime customers," explained David Fiderer, director of marketing for Prime Line. "Augmented reality was just the ticket. Equally important, it provided us with an opportunity to generate excitement at our trade shows. We set up iPad stations at our booth, which enabled the 3-D animations to play in a continuous loop," he continued. "Our sales team used these as a way to generate excitement for the products and to reinforce our image as a technology-forward company."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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