Augmented Reality & the Future of Printing
Interactive print is blurring the line between paper and digital media. But does it work for printed and promotional products—and is it here to stay?
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Sean Norris
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Prime Line's foray into augmented reality has been a success, so far, but it's still more in line with the way the technology has been used in the publishing industry. Interactive catalogs are one thing, but augmented reality—with its ability to enhance a small, finite space with an infinite amount of information—seems tailor-made for printed and promotional products.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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