Augmented Reality & the Future of Printing
Interactive print is blurring the line between paper and digital media. But does it work for printed and promotional products—and is it here to stay?
By
Sean Norris
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
"And that's what I personally really liked, because I believe the printing industry is definitely not dead, it's really strong actually," Lens-FitzGerald adds. "It's a stupid meme that, specifically, technologists endorse, that print is dead."
...
Based on its use cases in the publishing industry, it's not much of a stretch to imagine the ways augmented reality could be used for printed and promotional products—e-commerce, interactive imprints, additional information that won't fit on a label, etc.—but the print and promotional products industries have been slow in adopting the technology.
1 Comment
View Comments
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Related Content
Comments