Augmented Reality & the Future of Printing
Interactive print is blurring the line between paper and digital media. But does it work for printed and promotional products—and is it here to stay?
By
Sean Norris
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
That could be changing. And soon.
Prime Line, a promotional products supplier based in Bridgeport, Conn., introduced augmented reality in its 2013 catalog, becoming the first industry supplier to do so. The company used Quad/Graphics' Actable interactive print solution (the same one used by Maxim in its AR issue) to create 3-D animations for several products and add links enabling customers to order samples, access a digital version of the catalog or get additional product information.
1 Comment
View Comments
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Related Content
Comments