Augmented Reality & the Future of Printing
Interactive print is blurring the line between paper and digital media. But does it work for printed and promotional products—and is it here to stay?
By
Sean Norris
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
"I think it's very important in the industry," said Alan Snyder, manager for the digital product and support group at Fry Communications. "If I were to put an umbrella label around it, I would call it 'interactive print,' which could overlap with things like QR codes, page-recognition technologies, anything that allows us to bring what I would call bonus content into the print publication. [It] creates a value add for the consumer as well as the advertiser."
1 Comment
View Comments
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Related Content
Comments