Augmented Reality & the Future of Printing
Interactive print is blurring the line between paper and digital media. But does it work for printed and promotional products—and is it here to stay?
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Sean Norris
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"It's a logical step also to go to packaging," Lens-FitzGerald notes. "I think that's close, yet another category that technically is relatively easy to do. And after that it's going to grow in lots of ways, and technology-wise is going to be more difficult," he adds. "Cause then we're talking about recognizing 3-D objects, recognizing you, and I don't know how that's going to work. I mean, some of it works already, but what that means for the medium—it's going to be so diverse, the use cases you can come up with in that context."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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